Star Alliance expanding March 28, 2010
Posted by supersonicswan in Uncategorized.Tags: airline strategy, Latin American aviation, Star Alliance, TAM Airlines, Varig
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Well, another quick one. Star Alliance, the best of them all, is about to expand. More then that, they are filling a very significant gap in their network – South America – left stranded after Varig’s collapse a while ago. The new member airline – TAM, is an interesting case in its own right. Below a little presentation on why am I so excited about the whole story. Where are the benefits? – Find out for yourself!
What do you think about TAM teaming up with Star Alliance? How will they go about their strong links with LAN, a oneworld member? Was there any alternative for Star in the region? Is Star membership benefiting its members? Are alliances the way forward?
