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Ryanair’s Ancillary Revenue Strategy presentation December 6, 2009

Posted by supersonicswan in Uncategorized.
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A little presentation as a sum up to the debate – Ryanair and ancillary revenue growth as a business strategy.

Do you think an ancillary-revenue-only (or similar) strategy would be viable? Will Ryanair’s strategy remain profitable? Share your thoughts!


New Approach to Customer Service @ Ryanair – (un)likely? November 6, 2009

Posted by supersonicswan in Swan Song.
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Below is a presentation I was involved in last year. The reason for that is I think it could give a broader perspective within the ongoing discussion about Ryanair’s customer service strategy (or at least about a part thereof). By “part” I mean the times before everything went pearshape with Ryanair – or, in different wording, before social media became fruitful and started multiplying.

Please feel free to comment.

Is that it, Michael? October 29, 2009

Posted by supersonicswan in Swan Lake.
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Every industry has its legend, that mythical person that will surface sooner or later in any conversation. For aviation – especially for its low cost branch – Michael is just that. There is a general agreement of sorts that he’s the bad boy but at the same time everyone adores him and would like to be just the same when they grow up – just as clever.


Cheap & chick October 11, 2008

Posted by supersonicswan in Supersonic.
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Once upon a time there was an airline – a big player to figure out the dimensions of risk posed by rapid growth of Easyjet and Ryanair but also the gains that could have been achieved if they dared gambling in the low-cost casino. Mr Bob Ayling, the CEO, did.

The budget air transport market in Europe in mid 90’s did not look like it does now, there was much more of a scope for innovation. Either was any of the two established LCCs as large as they are nowadays. Also, the cheap fares were reasonable and everyone was yet to start undercutting the fares down to sick lows. Which currently is often the case.

Ms Barbara Cassani was appointed head of the operation ‘Blue Skies’ and later became CEO of Go Airlines Ltd. It might be that this choice explains everything, which is the feeling one gets during the lecture of “Go – an airline adventure” written by Ms Cassani with a little help from Mr Kenny Kemp.

The fledgeling airline did stand out. A fresh, somehow fundamentally simple and straightforward logo; dynamic, modern retro TV spots with brilliant music; colorful aircraft interiors and designer uniforms for staff. Easy to notice who was in charge.

It’s not the place to ponder about the likeliness of Go being still in service. They are not. But I enjoy going back to their marketing ideas exactly because of their simplicity. No dull business people travelling on their companies’ expense in first or business with classical music in the background. No Ryanair-style controversy either. Just pure movement making you feel like getting on one of Go’s planes asap.

But hey, check them out:

…and one more (sorry, can’t help it – they’re sooo classy!)

For more, browse youtube.